Mobile Web or Mobile App: Which Works Best For Marketing Your Business?

If you are on the verge of stepping into the broad marketing outreach then a mobile web is the best thing to start with. If your business is devoid of digital presence till date and you are faffing around whether to initiate a mobile app for the users to download on their device or opt for the mobile web. Well, you are not the only one tangled with this question, there are plenty like you. Taking the first glance at both, they might look alike but they are different. Well, there is no specific or direct answer to the question which is best suited to your business. There is a number of factors to be considered like target audience, budget, features to be integrated for coming to the conclusion.

To get the answer whether to go for mobile app development or web app development, decide your target audience, what is the type of people you want to lure with your digital presence. If it’s about gaming, there is no divergent way to the fact that it needs a mobile app to be developed. If your agenda is to serve more content to a huge array of an audience then probably web app is the suitable option you should opt for. There are situations where you need both mobile app as well as the web app. E-commerce is the perfect example for that. Back in the date, there was a preconceived notion that it does not make to come up with an app for any business before having a website for the same. Chuck off this antiquated thought. These days, even the small businesses around the corner have their own mobile app for marketing and to increase their user base. This clearly means that mobile apps are taking over web apps. If you think these are mere porkies, let’s have a look at some of the advantages of having a mobile app instead of a web app.

1) More personalized experience
A web app is to provide content to a huge set of audience. There is nothing that connects the user or something that makes them feel privileged. This can be very well done with a mobile app. Offering a special discount to regular customers, making the user aware about the new product through push notifications, adding rewards points to the user’s account, making personalized suggestions to the users are some of the glittering things that get lead to the mobile app. No wonder, every business is switching to a mobile app and no wonder the app stores are cluttered with apps and no wonder there is a tremendous increase in the number of mobile app development companies.

2) Offline usage
To have access to the web app and pull out details from it, it’s mandatory to have internet access to the device. Coming to the mobile app, there is no such compulsion. You can access the data even when you are offline or not have internet connectivity. Yes, I know if you are left alone on a stranded island with no network facilities, you can still access your app. Of course, it is not going to happen, but in case it does you have the mobile app.

3) Best for gaming
If you are targeting the user base, which is game lovers, you don’t have any better choice then mobile app. The user experience and user interface that gives the user best gaming satisfaction is through mobile apps only.

4) Regular updates
Users always get attracted to new things. To keep your business in buzz, you can roll out updates at regular intervals, keeping the users interested in the app and also in the business. A great tool for marketing, promotion and revenue generation.