Why thinking like your enemy is a great strategy for mobile app development
Mobile app development is a vast domain with a plethora of categories to step into. No wonder the revenue lying in this field is sky high but the question here is how are you going to make that high? If it would be such an easy-peasy job, don’t you think a majority of the population worldwide would be doing this? Well, in some or the other way either as a service provider or as a service receiver everyone has diverged towards mobile app. This picture can be clearly seen in the app store, I guess you would have already seen and experienced as a user. 3.5 million apps!!! No, your eyes don’t have any trouble reading the numbers, it’s actually 3.5 million apps in the Google Play Store and 2.2 million apps in the Apple app store. They are overpopulated with almost 1000 more entering on the daily basis. Hell competitive, I know. So, how to survive? How to overtake? What should be your game plan?
Calm down, we have a well researched answer to your every question. Have a glass of water, sit back, relax and read ahead. Did you ever have enemies in your school life? If yes, you will always keep a track on what they did and always compete with them by doing similar yet better. Even though we are more grown-ups now and mature now, some things still must be done in the old school manner. The answer to all your questions is thinking just like your enemy. Of course, you don’t need to think everything just like your enemies, they want your app development business to shut down and you are not going to follow it for sure. Let’s teach you what exactly you need to think like your enemy?
1) If you can’t beat them follow them
Yes, you would have heard this proverb a million times, but let’s recall it one more time. If you are a newbie beating your already existing enemies from years is not at all like shooting a fish in a barrel. So, take a smart move, if you can’t beat them just follow them. Keep an eye on their every move, their innovative approach, their technical tactics, and their marketing practices and think that ways.
Now, if you think it is copying then my friend you are not doing anything wrong. Let me give you an example, Apple was the first and the only one to have voice assistant Siri. Look at the scenario now, Google and Amazon both have their own voice assistant at the current date and to be honest, both are better than Siri with precise results. Siri has lesser audible clarity as compared to Google and Amazon’s voice assistant. If you ask Siri about some specific flight it will show websites in the result which is not that specific and precise. Comparatively, if you ask Alexa same question it will show the exact flight with timings.
2) Scrutinize the experience and success rate
Well, you might have a plethora of enemies and competitors, but you can’t follow each one of them. What if all those mobile app development companies are following the wrong strategies, following them leads your mobile app to a big loss or failure. It’s not love my friend, it’s business you can’t do it blindly. Scrutinize deeply which companies have a sound profit track record and have implemented successful strategies taking them to a higher position with adequate revenue.
3) Monetization mechanism
We just discussed above, there are plenty of apps in the app store and if you don’t keep free download for your app, I don’t think you can stand for a longer period of time. So, how to generate revenue out of it? This is something where you need to follow your competitors. In-app advertising is one of the examples of generating revenue even through a free app. There are several other ideas you need to steal from your competitors and implement them at the earliest hour possible.